Yes and Senheng Sign a Partnership

Malaysia’s fastest mobile internet now available in the largest electrical chain in the country
Puchong, August 18, 2011 – YTL Communications, the only fully converged mobile 4G network in the world, today completed a partnership signing with Senheng, the leading electrical retail chain in the country, making available Yes products and services in over 100 Senheng and SenQ outlets in Peninsular Malaysia.

Wing Lee, CEO of YTL Comms (3rd from left) and Lim Kim Heng, MD of Senheng (4th from left) with the other senior managements from both companies.

With an advanced 4G network that covers over 60% the population in Peninsular Malaysia, Yes will leverage on Senheng’s extensive retail and sales support throughout the country to make Yes products and services available and accessible to key new markets. Senheng’s far-reaching retail network will supplement Yes’extensive 4G network coverage and help realise the operator’s vision of bringing positive change to Malaysians.

“With this partnership, exciting times are ahead of us. I am tremendously delighted to have Senheng on board as a retail partner. Being a prominent brand in the electrical retail space, Senheng brings a lot to this collaboration that will bring great benefit and convenience to consumers. We are looking forward to make Yes the fastest mobile internet with voice within reach to even more Malaysians so they too can experience positive change from the true power of the Internet.” said Wing K. Lee, CEO of YTL Communications.

With over 100 stores in Peninsular Malaysia and over 20 years of experience, Senheng is the largest and most prominent electrical chain in the country. Senheng’s expertise in the electrical retail space will be a contributing factor towards the adoption of Yes throughout the country. At the same time, the inclusion of Yes products and services in Senheng and senQ stores is keeping in line with Senheng’s promise to offer the latest and widest selection of products always.

“In this smart living era, this is a brilliant partnership. With Yes, the fastest 4G broadband, we are looking forward to offer more value to our customers through joint promotions and other offerings with related products and cutting edge gadgets, ranging from smartphones, tablet PCs, to the latest Smart TVs. We will always strive to provide our best to customers with the latest and widest selection of products and promotions for the best value.” said Lim Kim Heng, Managing Director of Senheng.

At the end of the day, the partnership brings good news to consumers, as Malaysia’s fastest mobile internet is now available in the largest electrical chain in the country.

About Senheng Electric (KL) Sdn Bhd
Senheng Electric (KL) Sdn Bhd was founded in 1989 from a tiny half shop lot, with stocks worth less than RM30,000. Senheng achieved RM757 million sales revenue in 2010, and with more than 100 outlets straddling the length and breadth of the country.

The 2 Channels
SENHENG is operating with 2 channels – SENHENG and senQ Digital Station – with each serving different groups of customer. SENHENG channel position itself as neighbourhoods’ electrical and electronic chain store establishing at housing area’s shop lots and carries middle-range prices products. The senQ Digital Station position itself as premium electrical and electronic chain store establishing in big shopping malls and carries premium products.

The Employee Franchise Scheme
In 1995, Senheng launched its employee franchise scheme with the objective to offer its employees an opportunity to set-up their own business and also the company would like its employees to growth together. Being a franchisee has become an impetus and goal for employee who sees the benefits of setting up their own business. As of January 2011, the company has a total of 50 franchise outlets contributing approximately 40% of the company’s total sales.

PlusOne Membership Card
In 2002, Senheng launched its “PlusOne Membership Card”, a customer loyalty program which helps to build a long-term relation with customers. In 2009, Senheng is celebrating its 1 million PlusOne member database. Being a PlusOne member, he/she can enjoy bundles of benefits, just to name a few such as extra 1 year warranty, special member’s price, and reward points collection.

About Yes
Yes, a brand under YTL Communications, offer the fastest 4G mobile internet with voice service. Yes is the first mobile operator to bring mobile internet and voice together in one plan. Yes offers the lowest mobile rate in the industry and currently covers over 65% of the population of peninsular Malaysia. With its robust 4G network as a backbone, Yes is looking forward to introduce the world’s first fully converged wireless service right here in Malaysia by 2011.

About YTL Communications Sdn Bhd.
YTL Communications Sdn Bhd is a subsidiary and the communications utility of YTL Power International Berhad and part of the YTL Corporation Berhad Group. The Company plans to provide affordable, world-class services that improve the way people in Malaysia work, learn and play. For more information, please visit:

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